It's more than an adventure of a lifetime... we offer unique experiences and a journey with purpose!
About Our Agency
What is ASE?
ASE, pronounced ah-shay, means a force that sustains creation and produces change. This is precisely our motto for curating the perfect experiences for our clients- inspiring a new way of traveling... one with purpose.
ASE is also another word used for Amen and therefore used interchangeably. In the transliteration of the Hebrew word, it signifies as something being certain, sure and valid, truthful and faithful. It can be translated to "so be it." It is widely used in the Yoruba tribe in Nigeria as a philosophy and affirmation. It represents the power that makes things happen and produces change when spoken into existence.
Our founder, Ash Swords, is a certified travel advisor and also shares ASE as her monogram and uses ASE as a guiding light for her work and how she assimilates in the world of travel. "When my customers, friends or family come to me wanting a unique and bespoke experience- I take their desires and formulate a once in a lifetime immersive vacation. Owning my own travel agency has allowed me to make their dreams and words actionable, and inspire a new way of traveling altogether. ASE, and so be it!"
Ash Swords, Founder & CEO
Have you ever heard of an automotive collision badass becoming a travel advisor, primarily utilizing sustainable and conservation based suppliers?
Well, now you have!
Ash spent 10+ years managing and directing collision centers in the Atlanta-Metro area, producing some of the most profitable and efficient teams in collision. After enduring a life-altering injury in December 2022, she began realizing how burnout had slowly taken over her persona and was stacking symptoms upon symptoms to which she refused to submit her life to, especially at such a young age.
"I just woke up one day, and that was it! I was done living a life of so much stress, arguing with insurance companies, and having technicians treat me like a doormat. I was exhausted, overworked, underpaid and just fed up with never having the opportunity to take my much needed PTO. Travel was my reprieve, what I yearned for and what literally saved my life in February 2022. I created a travel agency based on combating burnout in the workforce while maintaining an ethical and ecotourism foundation. I want to unite travelers with their destination(s), having an immersive experience like none other. Where you return rejuvenated, invigorated and ready to conquer your life again with a new found zest!"
Our Travel Philosophy
"Travel is Powerful when it connects us to a purpose and a community."
-Tom Brown Jr.
We are an ecotourism travel agency with certified travel advisors, driven towards protecting the destinations we partner with in sending our clients to. Ecotourism, short for ecological tourism, is a responsible and sustainable approach to travel that seeks to minimize the negative impact on the environment, promote conservation, and foster appreciation for nature and local cultures. Our primary focus in providing an ecotourism approach, is to create a positive interaction between tourists and the natural and/or cultural environments they visit, while also contributing to the well-being of local communities. We believe in uniting two parts of the world when traveling, creating a whole perspective no matter where the destination may be. Let's talk... this is where your journey begins!
Planning a trip in April?
If so, we have an adventure in store for you! Check out our exclusive Safaris!